Dunkin’ is taking on the plant-based sandwich craze and totally mic-dropping thanks to a new collaboration with Snoop Dogg.
ICYMI: Snoop Dogg is a brand ambassador for Beyond Meat, and he apparently decided to incorporate his love of plant-based protein in his new sandwich. Dubbed the Beyond D-O-Double G, the new breakfast sandwich is a spin on the Beyond Sausage Sandwich. The new version features a Beyond Breakfast Sausage patty, egg, and cheese, served on a sliced, glazed donut. Yup, the sandwich uses a donut as a bun.
“When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create,” he said in a press release. “Being around my favorite glazed donuts got me inspired.” Snoop also said in an interview published on Dunkin’s blog that he wanted to create something that was sweet and savory. Done!
This isn’t Snoop’s only collaboration with Dunkin’. He also created an online pop-up shop where he’s selling clothes inspired by his sandwich. There’s a green tracksuit emblazoned with the words “Glazzzed for Days” on the back, joggers with Dunkin’ and Beyond icons and the word “Glazzzzy” down the leg, a bomber jacket, sweatshirt, T-shirts, and a beanie. Got to get your hands on this new gear? Dunkin’ hasn’t offered up an official release date yet, but it’s coming.
Until then, you can get your hands on Snoop’s sandwich…for a very limited time. You can only order The Beyond D-O-Double G Sandwich at Dunkin’ from January 13 through January 19. After that, you’ll have to try to make your own.