Millennials Take Nearly 10 Minutes to Choose What to Watch on Netflix . . . Older People Take Half That

Millennials are often accused of WASTING TIME on their devices, and so maybe this isn’t surprising.



According to a report from Nielsen, Millennials spend an average of 9.4 minutes choosing what to watch on streaming services like Netflix and Hulu.  That includes viewers between the ages of 18 and 34, and it’s the most time of any age group.



People between 35 and 54 need 8.4 minutes, and those who are older than that don’t have infinite time to waste scrolling through options . . . so they only average five minutes before diving into something.



And 21% of all viewers say that they simply GIVE UP and won’t watch anything if they’re not able to make up their minds.