Bud Light Orange Is Hitting Shelves

Bud Light Lime debuted 10 years ago, and it was a big hit . . . until it wasn’t.  A report earlier this year found its sales had dropped 35.5% over the past five years, which was the biggest drop of any American beer.



So Bud Light’s strategy apparently is . . . DOUBLE DOWN.



Because Bud Light Lime just got itself a cousin called BUD LIGHT ORANGE . . . and it’s showing up in stores around the country.



(The Impulsive Buy / Beer Advocate